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“Wellywood” Sign?

You have GOT to be kidding?!

Wellington was dubbed “coolest little capital in the world” by Lonely Planet a few months ago, but we are about to lose that moniker, I fear, if Wellington International Airport gets its way to erect a giant “Wellywood” sign on a Miramar hillside.

To see what I am talking about, check out TVNZ’s article here.

Wellywood.  Yup, it’s a moniker given to Wellington which refers to the successful film production business which runs from the Miramar peninsula of the city, thanks mainly to Sir Peter Jackson and his creative teams.  It’s a cute, cheeky term and that’s fine… until you decide to take it seriously and slap a ruddy great huge sign on the side of the hill a la Hollywood!


Instead of Wellington promoting it’s cultural and creative side, it will look like we are behind the times, lacking unique creativity and following other’s ideas instead of being creative on our own merit.


Posted in Misc, Travel.

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